Every milestone shipped, every customer onboarded, every comparable round closed in the category — re-rates WePlen. This page is the live, transparent record of how AED 20M today roughly doubles to ~AED 40M by the Series A in 2028, on the way to the five-year model's 7.8× base-case return. No spin. Just milestones, comparables, and the data trail.
TODAY · POST-MONEY
AED 20M
~$5.4M USD · Raising AED 2M for 10%
→
SERIES A · 2028
~AED 40M
~$11M USD · 2× the entry
↗ Valuation curve · 2026 → Series A 2028
📈 Milestones · Done
🎯
Jan 4, 2026AED 3M
Founded · Domain registered
Pre-product idea stage. Founder + market thesis. Standard pre-seed range for solo MENA founder with deep domain expertise.
🔐
Feb 12, 2026AED 5M
Infrastructure live
Custom domain, Google Workspace, cloud DB, DNS + SSL, CI/CD pipeline. The plumbing is real. Founder shown to ship infra alone.
Streaming AI generates structured execution plans with risk flags. The wedge. Now a vertical AI-native SaaS, not just a CRM.
💬
May 2026AED 16M
Chat + BOQs + Quotes engine
WhatsApp-style real-time chat with legal-evidence audit trail, supplier directory, RFQ flow with anonymized quote comparison, document uploads. Differentiators all live.
📍
TODAY · May 2026AED 20M
Beta-ready · Post-money for AED 2M raise
70+ milestones shipped. The pre-beta punch-list is tracked live — watch it shrink in real time. Investor pitch suite live: deck + live demo script + FAQ + this valuation tracker. This is the floor.
🚀 Milestones · Forward (to Series A, 2028)
🎉
~H2 2026AED 24M
Beta launch
WePlen goes live to a closed beta cohort — real operators running real events end-to-end on the platform, stress-testing every flow under live conditions. The product crosses from demo-ready to proven in the wild, retiring the last major product risk before revenue.
First white-glove customers sign, onboard, and run events end-to-end through WePlen — and start paying. First MRR on the board, first escrow fees flowing: the single biggest re-rating event in a startup's life. Year-1 revenue tracks to ~AED 0.8M, in line with the financial model. Re-rate: +25-40%.
Repeatable onboarding proven and the two-sided network thickening — operators pull in their suppliers, suppliers pull in their work. Revenue scales to ~AED 2.4M; EBITDA is still in investment mode, turning full-year positive in Year 3. The floor keeps rising with every paying logo.
🏆
2028~AED 40M
Series A · 10+ customers, long supplier list · ~AED 6.0M revenue
The Series A round, at roughly double today's entry. 10+ paying customers, a long supplier roster transacting through escrow, ~AED 6.0M revenue, full-year break-even reached (Year 3). Real ARR-multiple valuation, bigger-name VCs at the table. The valuation has doubled from today's floor — and the five-year model compounds from here to AED 26M revenue and a 7.8× base-case return.
📊 Comparable companies · Vertical operating systems
Toast
Restaurants OS
Seed (2012)~$10M post
Series A (2014)~$40M post
Today~$13B
Procore
Construction OS
Early seed~$5M post
Series A~$30M post
Today~$10B
ServiceTitan
Home services OS
Seed (2013)~$8M post
Series A (2015)~$25M post
Today~$9B
Veeva
Life sciences OS
Seed~$7M post
Series A~$30M post
Today~$30B
📐 Methodology — how we calculate
Pre-revenue valuation is risk-based. We anchor on three forces:
1. MENA pre-seed / seed comparables. Pre-seed deals in 2024-2026 GCC averaged $3-8M post-money with a deck. Seed with a working product: $5-15M. Seed with beta customers and early MRR: $10-25M. We sit on the upper bound of "seed with working product" today, on the cusp of crossing into "seed with beta customers."
2. Vertical OS comparables. The table above shows where Toast, Procore, ServiceTitan, and Veeva were priced at seed and Series A. Every one of them raised early rounds at our valuation or higher, with less product and smaller markets. The events industry is bigger than restaurants, construction, or home services.
3. Forward re-rating events. Each milestone re-rates the company. First customer = +25-40%.First MRR = +20%.Repeatable sales = +30%. The path roughly doubles the floor to ~AED 40M by the Series A in 2028 (at ~AED 6.0M revenue) — and the five-year model compounds from there to AED 26M revenue, ~38% EBITDA margin, and a 7.8× base-case investor return (AED 100K → AED 780K; conservative 5.0×, optimistic 15.8×).
A note on transparency: Comparable company numbers are approximate and based on public reporting. Forward projections are conservative estimates, not commitments. Every number on this page updates as data comes in. Last updated June 1, 2026.